Business Booster – PR important as cashflow
07.05 – Brand communication workshop with Karolina Janik
The workshop will show how effective communication management plays a key role in business. Public relations is not only about crisis management, but first and foremost about strategic image building, which has a real impact on a company’s bottom line.
What will you learn? During the workshop:
– You’ll understand how PR supports the achievement of business goals.
– You’ll learn how to effectively build a positive corporate image.
– You’ll learn the principles of integrating PR with marketing that strengthen both disciplines.
– You’ll learn how to create correct press releases and search for communication pretexts.
– You’ll learn how to build a positive corporate image. You will learn how to build PR through the personal brand of the creator or employee.
– You will learn the role of corporate PR in managing change in the company.
– You will get the opportunity to practice stressful speeches in front of the camera (optional).
Why it’s worth it. It’s not just theory – the workshop focuses on practical skills that you will be able to implement in your daily work.
For whom. We invite:
– people planning to start a business,
– entrepreneurs developing their businesses,
– Gdansk small and medium-sized entrepreneurs,
– everyone looking for inspiration and new business contacts.
Who is Karolina Janik? Karolina Janik is an integrated communications expert and strategist and CEO of Personal PR, the largest communications agency in Pomerania. A member of prestigious industry associations, coordinator of international projects and initiator of the Skillers Academy training program. Over the past years, she has trained more than 1,600 people, delivering more than 400 hours of training in media relations, LinkedIn, branding and crisis management.
Her experience includes working with Polish and global brands, consulting on development strategies, integrating PR activities with marketing and sales, as well as communication audits. Privately – passionate about sharing knowledge and inspiration.
